Seth Godin’s Trick for Building Multi-Million Dollar Empires

Adam G
4 min readNov 5, 2024

A single idea can be the foundation that drives your entire business. Not 100 different plans, not 20 different projects — just one solid move that makes all the difference.

The good news is that you don’t have to be a genius to find it. You just need to focus on one thing that matters.

Photo by Paul Skorupskas on Unsplash

The Power of One Idea

When you look at the world’s biggest successes — Airbnb, Amazon, SpaceX — they didn’t start with everything they are today. They started with one single problem to solve.

But most entrepreneurs get stuck because they try to be everything to everyone. They create a Swiss Army knife of products and services, hoping something will stick. But guess what? In trying to be everything, you end up being nothing.

The real magic happens when you simplify. Pick one thing. Own it. Make it so good that nobody else comes close.

When Focus Becomes Fortune

Take Domino’s Pizza. Back in the 1980s, the pizza game was tough. Competitors were trying to outdo each other with more toppings, fancier ingredients, or better recipes.

But Domino’s didn’t compete that way. Instead, they focused on a simple promise: hot pizza delivered in 30 minutes or less. No…

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Adam G
Adam G

Written by Adam G

Founder of www.businessideas.directory Tech enthusiast, currently entrepreneuring — regularly sharing content on startup stories.

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