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You want to build a SaaS business. You’ve heard that content marketing is the way to attract customers, but it feels overwhelming. In the beginning, content marketing can feel like tossing spaghetti at the wall, hoping something sticks. We’ve all wasted time, effort, and money creating content that didn’t convert, only to end up frustrated.
But what if there’s a better way? A smarter way? The secret is to target the right audience, with the right content, at the right time. Let’s talk about using the five levels of customer awareness to craft a content strategy that actually works. Whether you’re just getting started or you have a few customers already, this guide will help you focus on the content that moves the needle.
The 5 Levels of Awareness: Your Content Blueprint
Eugene Schwartz, in his book Breakthrough Advertising, laid out the five levels of customer awareness. These levels are the key to understanding where your potential customers are on their journey and how you can connect with them. Here’s how you can apply each level:
Unaware
These people don’t know they have a problem. Your job isn’t to sell, it’s to educate, to inspire curiosity. Your audience here is broad, and the goal is to spark interest.
