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How to Use Reddit for Finding Untapped Niches and Market Opportunities
If you’re looking to discover sub-niches that are off the radar, Reddit might be the best place to start. In this guide, I’ll walk you through a step-by-step method to dig deep into Reddit, helping you find unique opportunities to sell existing products to new markets or even create entirely new solutions for specific problems.
Instead of a long, drawn-out market research tutorial, we’ll focus on the key steps you can replicate yourself to get meaningful insights.
Why Reddit?
Reddit is a goldmine for finding niche groups, each discussing their specific problems, needs, and interests. These are people gathering around the same pain points you might be able to solve. If you discover a problem big enough that resonates with a significant group, you’ve potentially found a new market.
Step 1: Research & Discovery
Start by brainstorming with AI tools like ChatGPT or Claude to spark ideas. If you have a product in mind, describe it briefly and ask the AI to suggest potential keywords that could kickstart your research.
For example, if you’re selling a product that helps with chronic pain from bad posture, you might start with keywords like “chronic pain,” “sciatica,” or “migraine.” The key here is to…
