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There’s a funny thing about business — when starting out, everyone says to go big, charge what you’re worth, act like you’ve been there before. It’s motivational, sure, but also a load of nonsense when just getting started. The truth is, it’s hard to know what you’re worth initially. Customers don’t know either. And that’s what this story is all about.
In the last two years, Liam Ottley, a 24-year-old AI entrepreneur from New Zealand, has made over $2 millionselling AI products and services. These ranged from $11,000 chatbots to $100,000 AI SaaS platforms, drawing from his experience running an AI Automation Agency, AI SaaS, and helping a community of over 35,000 AI agency owners start and scale their own AI businesses. But those fancy figures weren’t the result of just slapping on some expensive price tags and hoping for the best. It all started with one key decision — pricing early work low enough that people couldn’t say no. And that set the foundation for the millions that followed.
This article covers how to do that: how to price AI services to go from “free work for experience” to “paid gigs that cover costs” to “big-ticket sales that change your life.” Whether a beginner, intermediate, or just someone looking for a better strategy, there’s something here for everyone. Let’s get started.
