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Once upon a time, building a SaaS business meant you had to raise venture capital, hire a team, and then hope for the best. Today, that story is old news. No-code tools, AI, and radically changed distribution channels have shifted the game, allowing you to build a SaaS from scratch without a dollar in VC funding. The opportunity for aspiring solo founders has never been better, but there’s a big challenge. How do you avoid the pitfalls — months of coding a product that nobody wants? How do you know if your SaaS idea is worth pursuing?
In the last 12 months, I’ve taken two SaaS products from just a spark of an idea to scaling, revenue-generating businesses. Through this journey, I’ve boiled the process down to four steps. By following them, you can drastically accelerate your path to launching a SaaS that actually gets customers and solves real problems. Let’s dive in.
1. Start With the Problem, Not the Idea
Too often, founders are in love with their ideas. You have a vision in your head of an app that does X, Y, or Z — maybe you were inspired by an API, a new tech library, or something you thought you could build over the weekend. But here’s the truth: ideas are easy; the real value lies in solving a real, urgent problem.
