Member-only story
Building a software company can be a bit like running through a minefield — blissfully unaware of the hidden dangers until boom, you’re left picking up the pieces. But the story of OpusClip is a reminder that success is often found in those failures, mishaps, and downright painful experiences. So, let’s dig into how OpusClip went from struggles and setbacks to gathering 5 million users in just seven months. And fair warning: it wasn’t pretty.
Trial and Error: Software for Restaurants, Anyone?
Let’s start with the first misstep — trying to crack the restaurant software market in China. It sounded perfect. The plan was to copy a successful model from the U.S., slap on some bells and whistles, and ride the wave of success. Easy, right? Wrong. Dead wrong. Turns out, what works in one market doesn’t magically work in another. The landscape in China was entirely different. User behaviors, business needs, the whole ecosystem — it simply didn’t align.
It didn’t take long to realize that offering just software wasn’t enough. Restaurants wanted more than a nifty tool; they needed someone to guide them through the chaos of implementation. They needed services. The grand plan was crumbling, but here came the first valuable lesson: understand your market before throwing software at it. This wasn’t about copying and pasting a…
