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In 2024, the business landscape is evolving at a breakneck pace. From the rise of generative AI to the enduring impact of e-commerce, there’s a lot to unpack. Whether you’re a budding entrepreneur or a seasoned executive, understanding these trends can be the key to staying ahead of the curve.
Generative AI: The New Productivity Powerhouse
Generative AI is no longer just a buzzword; it’s a game changer. Since the launch of ChatGPT in late 2022, interest in generative AI has skyrocketed. By 2025, it’s projected to capture about 30% of the AI market, valued at around $60 billion. That’s a staggering leap from its current valuation of approximately $45 billion.
What’s driving this surge? Consumers are increasingly expecting businesses to leverage generative AI to enhance their experiences. In fact, nearly 70% of consumers believe that most businesses will soon adopt this technology. From generating text to analysing sentiment, the applications are vast and varied.
Take Syntegra, for instance. This San Francisco-based startup is using generative AI to create synthetic patient data that’s statistically accurate…
